Marian over at MB SF shared this new concept from IDEO, which reminded her of our own open approach to Brand for London. According to their website, OpenIDEO is a ‘web platform for facilitating social innovation. It launched this past Monday and was developed by IDEO. It is designed as a collaborative creative space where everyone (designer or not) can come together and participate in the design process, through inspiration, concepting and evaluation. It is based around design challenges which start out as simple questions but tackle significant global challenges’. Jamie Oliver – following his influential TED talk and known for his infectious energy – sets the first challenge. This is a great idea and represents how the design industry is responding to a more open, social, connected society.