Yesterday marked Raymond Loewy’s 120th birthday. The google users amongst you may have noticed Loewy’s blueprint for the PRR locomotive was used as the google doodle – this decade’s surest marker of celebrity.
MB’s Darren shared the Verge’s article about Raymond Loewy’s incredible breadth of work; planes, trains, automobiles, as well as some of last centuries most recognisable products and brands. Oh, and a NASA space station. No biggy.
For MBSF’s James Trump, the article brought to mind Massimo Vignelli’s quote — “If you can design one thing, you can design everything.”
MB Founder James Bull agreed – saying:
When we started out we said “if someone walks in and wants us to design a chair – we’ll say ‘sure’ and design chairs”…
I agree that “If you can design one thing, you can design everything.”
I believe good design is just the result of “talent + dedicated time.”
Has James just nailed the formula for success for any Loewy-in-the-making? Or are designers like Loewy simply one in a million?
Update: David and Andy at MB London have put forward a case for Kenneth Grange to be named design king over Loewy as “his designs are more human-centric and actually usable.”
So who is the titan of 20th century design? Any other suggestions to throw into the mix?