Search explained

Just had a great Moving Brands’ Lunch and Learn from Kelvin at Site Visibility on the role “search” can play in successful branding campaigns. Following Kelvin’s demo, we are all looking forward to getting better acquainted with applications like Google AdWords Keyword Tool, Google Insights, and Yahoo Site Explorer – both for our own online presence and our clients’. We all use “search” on a daily basis, but today we saw how powerful it could be – from tracking what words and phrases are most associated with a brand name to comparing a brand’s search rate in relation to its competitors.

Image via Someecards.