Into Film is “a film education charity that puts film at the heart of the educational and personal development of children and young people aged 5-19 across the UK.” The organisation is the result of a merger between existing charities First Light and Film Club. With generous funding from the BFI and benefactors, and aggressive growth objectives, the charity began work with Moving Brands last August to define their name, brand identity, messaging and brand touchpoints.
We were eager to partner with the charity; we support their ambition to increase children’s access to all aspects of film and film-making, and there is a synergy between their purpose and our own belief in the power of storytelling through film. Defining and articulating a brand that would connect with its primary audience of 5 – 19 year olds, as well as potential benefactors, posed an interesting challenge. Workshops with the young charity members helped us create something powerful and relevant to this broad age bracket (and left us with no uncertainty as to what they really thought about our work in progress!).
Hold tight – we’ll be launching the full case study soon.