Shh… Samsung is listening


Be careful what you say in front of Samsung’s range of smart TV products – they might be listening.

This week it emerged that the voice recognition software used to control Samsung’s latest smart moving-picture-slabs may also record private conversations and share the data with Samsung or more ominously, undisclosed ‘third parties’.

The policy was spotted in Samsung’s terms and conditions, sending the Internet’s ‘Knee Jerk Reaction Machine’ into overdrive. Samsung’sstatement insists the policy isn’t nearly as creepy as you might think. The feature is only activated using a button on the remote and it doesn’t sell any of the data afterwards. It seems like the admission was a misjudged attempt at transparency.

Samsung is not unique. Both Apple’sSiri and LG are responsible for murky privacy policies hidden away in unread terms and conditions documents. With the growth of the IoT and the ever-increasing collection of our data, users fully expect companies to be transparent about how that data is used.

Samsung have learned the hard way that hiding privacy information in small print is a bad way to earn trust.