Starbucks Card Mobile App

The news that the Starbucks card mobile app is now the nation’s largest mobile payment network comes hot on the heels of the new Starbucks brand roll out. Since the app was launched prior to the de-branding, the UI design seems incongruous with the new look and feel. Seems to be a missed opportunity to tie the brand to their very successful app, and it wouldn’t hurt to do away with the gold hotel wallpaper background either.