Moving Brands have submitted an idea for next year’s SXSW Interactive festival held in Austin, Texas. With your support – voting, tweeting, liking and generally spreading the love – this will be the first time MB have spoken at this key event on the geek calendar. Our talk is entitled, “The power of brand for your start-up”. Here’s the science bit…
“You may be creating the next Google, Facebook or Apple, but developing a great product is only half the battle. You want to be able to pivot and grow exponentially, you want to live on people’s homescreens forever, you want to be loved. Only robots react to algorithms – we respond to the meaningful, the simple and the elegant. That’s why the most loved tech companies focus on stories and people, not only technology and users. Their founders and leaders all understand the value of having compelling stories and great design at their core. Their brands work harder than simply a logo by humanizing their offer and helping them to connect with their customers.
In this dual talk, Ben Wolstenholme (CEO and Founder of Moving Brands and Founder of Madefire) and Mat Heinl (Chief Creative Officer of Moving Brands) will explain the principles for creating and transforming world-class brands.”
Click here to view our submission page and give our proposal the thumbs up! Do not pace yourself!