The Incidental at Salone Di Mobile 2009

The Incidental is a daily pamphlet and new media experiment which is designed to help navigating the Milan furniture fair.

The pamphlet/map is composed from aggregated online twitter/flickr feeds of thoughts, recommendations, sketches and pictures contributed by the public. It is then printed over night and distributed by bike at 8am. (the first one just went out this morning!)

What a great way to create international conversation and connecting the tangible with the digital.

Read more on the project here and here