Last night MB’s Ellen and I attended Simon Manchipp’s D&AD event “Branding 2.0”. Despite these things usually being aimed at students, word had got out in the industry that a right royal shin-dig would be going down before a panel of some of branding’s old hands. Consequently, the event was one of the fastest selling in D&AD’s history, with some pretty salacious tactics going on to score a ticket.
On last night’s panel were Warren Hutchinson of SomeOneElse, Michael Johnson of Johnson Banks, Marina Willer of Wolff Olins, Jason Little of Landor, and Graham Jones of Venture Three. Our gin hangovers caused us to temporarily forget Jason’s name, so we Googled “Landor Australian Paris” and voila! Marina’s opening line “It’s not what you say you are, it’s what Google says you are” was not too far from the truth.
Chat quickly got under way on all the usual suspects – Is the logo dead?, Should branding and digital be integrated?, and various mutterings about “cross channels”. The debate only really got started towards the end, which was a shame. With the event selling out so quickly, it ought to have been obvious that this topic was one that many people wanted to speak up about. Given the amount of industry insiders, it would have been great to get on to the good stuff sooner.
Fortunately, Simon hinted at another event to follow soon, and one that we are keen to be a part of. Overall, it was a great night, cool to finally meet many attendees IRL, and reassuring to see how some of the other agencies are still approaching brand.