Uber, the transport startup recently valued at $40bn, isn’t a stranger to controversy. Whether it’s paying its drivers less than the minimum wage, threatening to dig up dirt on journalists who write negative reports on them, or being banned from operating in major centres across Spain, Thailand andThe Netherlands, Uber seem to roll on unscathed. Most people were too busy queuing up their spotify tracks to play en route to even notice.
But since the tragic events in New Delhi this past week, where an Uber driver has been arrested for raping a female passenger (resulting in the company also being banned from operating in India), sentiment seems to be shifting.
Perhaps Uber’s problem, apart from being quite Machiavellian in its approach, is its rate of expansion.With a lackadaisical approach to entering new markets (its policy of strict background checks for drivers in the UK and US does not exist in other countries), we wonder if Uber’s ride to the top is up.