As of today, Cabulous, the Silicon Valley-based mobile cab order company, has become Flywheel: the on-demand, instant hail-and-pay cab app. We have worked with Flywheel over the past few months to create their vivid new brand, which is now integrated into the meters of more than a third of San Francisco taxis and over 2,000 cabs in major markets across the US.
In an environment of transportation start-ups mired in governmental scrutiny and regulatory changes, Flywheel is experiencing tremendous growth playing by the rules while introducing innovative new technologies and features to market.
Forbes has published an article detailing Flywheel’s benefits for both consumers and the taxi industry, and TechCrunch has posted a feature outlining the newly launched rebrand, including how they plan to spend their recent Series A round funding.
Huge congratulations to the team at Flywheel on the launch. Keep your eyes peeled for the striking brand on the streets. For those not based in the States, you can see it in our upcoming case study.