MB’s senior copywriter Philip Browning asks the overwhelming question that crosses all our minds…
Why do we come to the studio every day?
to learn to try
and fail better
to try and succeed in making things.
Making things different
making things change
making things happen
By unearthing and unlocking
immersing and rehearsing
and inciting the pearl out of provocation.
Hating the well-worn path to blah-blah
loving the mess on the road to immaculate
rejecting the cut-corner cliché
and the bland-at-hand
In the preparation, iteration and culmination
of daring to astonish
and then asking ‘what’s next?’