We’re half way through January and already all eyes are on China. As reported in our Moving World Wednesday 2014 article, ‘China Rises’, last year saw the rise of the smartphone industry’s new rookie: Xiaomi. Within just five years, this new Chinese electronics company has rapidly grown to join the likes of Apple and Samsung as the third largest smartphone manufacturer in the world.
Following last summer’s news of Xiaomi’s Mi3 selling out in 2.3 seconds, it was reported this week that its new Redmi Note 4G ‘phablet’sold out of 40,000 units in only 6 seconds during Indian online retailer Flipkart’s flash sale. These remarkable sales figures, as well as theirimpressive approach to cost-effective manufacturing, give Xiaomi more reasons to look beyond Asia.
Xiaomi has bigger plans set for 2015. The company will begin rolling out more products to more markets, and opening more ‘experience centres’ – continuing to chip away at Samsung and Apple’s dominance in the global smartphone market.