More with the advertising tag

Insights

06/02/2013

Super Bowl 2013 roundup

Super Bowl 2013 roundup

For the past couple of years, MB has taken a fairly small American game day (some of you may have heard of it, they call it the Super Bowl) as a prime excuse to take a look at the shifting…

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Insights

22/09/2012

Turned tables

Turned tables

Brands used to be desirable, mysterious and superior. As consumers, we used to buy into their myth, their dreams and their lifestyle. But has our receptiveness to seduction shrunken with our pockets? Instead of it being us buying into a…

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Insights

23/07/2012

The sponsors’ language of the games

An unofficial style to the Olympics has emerged and the proof is all around us, cheering us on from every billboard in sight. Agencies striving to find a contrast to the London 2012 identity has resulted an unofficial yet universal…

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News

25/04/2012

The 40 Pixel Puppeteer

The 40 Pixel Puppeteer

For myself and 350 million other Google Gmail users, the omnipresent black topnav has been capturing more than its share of web experience. Google is continually positioning itself as the operating system of the web. (hence the Chrome push) From…

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News

16/03/2012

D&AD President’s Lecture

D&AD President’s Lecture

On Wednesday night MB’s Ben, Callum, Fiona and I shuffled down to see Lord David Puttnam, Sir Alan Parker and Bob Gill in conversation as part of D&AD’s 50th anniversary celebrations. We went expecting war stories from the early days…

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Insights

13/03/2012

Branded UI

Ownable user interface elements are as much a part of Brand as color, type, and messaging. Flipboard owns the “flip gesture”, the pinch is synonymous with Apple, and the new app Clear has gained traction through their simple swipe-to-complete-task. This…

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News

07/02/2012

Super Bowl 2012: talking dogs, ticked off grandmas and one heck of a day off

Super Bowl 2012: talking dogs, ticked off grandmas and one heck of a day off

It’s that time of year again. There may not be any particular festivities to be had, nor anything relative to the typical English viewer’s watching. But when 110 million people tune in to watch a great American past time reach…

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Insights

30/01/2012

Bring back the hunk, save the economy

The sad passing of Etta James last week reminded many of the tv ad that certified her as one of the greatest – and sexiest – female voices of our time. We all remember the infamous Diet Coke break ad,…

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Insights

03/01/2012

Some gained references from 2011

Looking back at some of my gained references, 2011 was a brilliant year. Wim Wenders showed how 3D can be used to create a theatrical space with his film Pina. Nicolas Winding Refn charmed the creative industry with his arty…

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Insights

31/10/2011

Cyber babies

Last week we went to Raybot’s ‘Off with their heads!’, a video based comedy night using the medium of online media. This partly meant watching YouTube videos in a cinema-like experience e.g. screened big in-front of a large crowd. One…

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