More with the augmented reality tag

Insights

16/08/2013

Strapping on an Oculus Rift

Strapping on an Oculus Rift

Last week, we were fortunate enough to have Iestyn Lloyd come by the studio to demo an Oculus Rift. He wasn’t trying to sell us one – Iestyn is a developer first and foremost as well as part time Unity3D/Oculus…

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News

26/01/2012

Augmented Reality: Are we there yet?

Augmented Reality: Are we there yet?

From my trawling on the net this week, trying to kick my head back into the reality of January drizzle, the many predictions and speculations of what 2012 could bring seemed, even for a normal January, to be particularly excitable.…

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News

18/01/2012

15 Observations from CES 2012

15 Observations from CES 2012

MBSF’s Nick and Scott headed down to CES in Vegas last week. Here’s a beginners guide to what went down, and some eye-witness footage of the highlights everyone is talking about: 1/ Gesture based UI is going to play a…

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Insights

10/01/2012

Immersive Entertainment

One of the apps that really stood out to me in 2011 was ConditionOne. While it’s focus and content are specific, it opened a door to the world of immersive video. The ability to physically interact with moving image through…

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News

03/03/2011

Lunch & Learn

Lunch & Learn

Today we were very happy to welcome Al from String into the studio for one of our infamous Lunch and Learns. String – according to the web spiel – “delivers cutting edge vision-based augmented reality solutions to developers, brands and…

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Insights

03/02/2011

Play-AR

Play-AR

I’d been meaning to post a link to a toy that had been covered at CES for a while now, but it was Crunchgear covering Takara Tomy’s bonkers haptic, AR-infused kid’s fishing rod – the ‘Virtual Master Real’ (PDF) this…

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News

07/12/2010

Zut alors!

Zut alors!

Who doesn’t want a bit of french electro mixed with their augmented realities? Too good to tweet, so it’s getting a blog post all of its own. Enjoy.

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Insights

14/09/2010

The Creator’s Project and AR

Helen Papagiannis – whom we met at ARE2010 – got in touch to let us know that her work had been featured on “The Creators Project”, a partnership between Intel and Vice dedicated to a celebration of creativity and culture…

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News

08/09/2010

AR post stamps

As the world moves forward Royal Mail launches the first ‘intelligent’ post stamp. Not only it is a good example of how AR is becoming a widely used tool to communicate information, but also a good example of how new…

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News

27/08/2010

Augmented Reality – what budget?

Loving this audacious AR from Doritos! In a time when most companies reel at the design and programming costs associated with a decent augmented reality execution, Doritos clearly threw caution and budgets to the wind to make “the world’s largest…

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