More with the branding tag

Insights

24/01/2012

Where’s the ka-pow!?

The way people consume content is not just changing rapidly, but it has already changed significantly. DC Comics – adapting to the moving world and thus expanding onto other platforms; other areas where the brand needed to live – turned…

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News

17/11/2011

Just Because…

Last night we declared a temporary truce in fighting over pitches and awards, and headed over to Wolff Olins to see their latest ‘Because’ talk by Paddy Harrington of Bruce Mau Studio. Introduced by one of branding’s leading ladies, Marina…

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Insights

16/11/2011

Weathering the changes

Weathering the changes

Spotted two articles recently which relate to branding for purely digital products; Lauren Drell covered how to manage a re-brand online in Mashable, and Emily Heyward guest blogged from Red Antler for Fast Company on the importance of getting your…

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News

31/10/2011

Show Robbie who’s boss

Show Robbie who’s boss

The nominations for the 5th annual Mashable Awards are under way, and we’re calling on all our loyal pals to help us land a spot in the ‘Best Branded App’ category for our recent work on Ness and Showyou. The…

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News

26/09/2011

MB13 Panel Topline

MB13 Panel Topline

In this moving world, the ability to use technology effectively and successfully is becoming more of an art. Creating a clear strategy for the online presence of a brand is more important than ever to reach the right people and…

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News

05/07/2011

There must be something in the water

There must be something in the water

First I saw a group of grungy hipsters doing it on a rooftop in Dalston, then I noticed a guy, alone on Shoreditch Highstreet with some, and before I know it MB’s Ellen and I were irrationally demanding enough for…

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News

06/05/2011

Landor talk teaser…

Landor talk teaser…

Last week, Ben and the SF team headed down to Landor to talk about branding. In true MB spirit, Ben balked a little at the use of the word ‘b’ word, saying “the term (branding) has so much baggage….branding seems…

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Insights

06/04/2011

App Brands

App Brands

Moving Brands is now working on another identity for an App brand – a great challenge for everyone involved, from strategists to designers. Most brands see an App as the extension of their product or service, so to come an…

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News

30/03/2011

Starbucks Card Mobile App

Starbucks Card Mobile App

The news that the Starbucks card mobile app is now the nation’s largest mobile payment network comes hot on the heels of the new Starbucks brand roll out. Since the app was launched prior to the de-branding, the UI design…

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News

16/03/2011

Rebrand in an hour

Rebrand in an hour

Last week MB welcomed a class of Masters students from the University of East Anglia to take part in a workshop with some of the Moving Brands team members. The class were first given a tour of the studio, followed…

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