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Insights

02/09/2012

Firebrands insight: Nivea: tried and true

Firebrands insight: Nivea: tried and true

For Nivea, nostalgic feeling is an important brand asset. Since 1930 (1882 including the original, Beiersdorf emulsion creme) the brand has relied on trust, loyalty and a relatively unchanged identity to bring in sales. The newest tagline ‘Feeling closer’ began…

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