More with the gucci tag

Insights

15/10/2012

Firebrands insight: Luxury brands. Connecting to the catwalk

Firebrands insight: Luxury brands. Connecting to the catwalk

Luxury brands never needed the hard sell before. Exclusive and elusive auras have cemented names likeĀ Armani, ChanelĀ and Burberry as the very pinnacle of aspirational brand. But in recent years, economic crisis and rapidly changing consumer habits have been forcing brands…

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