More with the ikea tag

Insights

24/09/2012

Firebrands insight: Ikea. Leverage the meatballs

Firebrands insight: Ikea. Leverage the meatballs

The mission, ‘to create a better everyday life for the many people’ is a bold statement for a brand best known for flat pack furniture and Swedish meatballs. Ikea’s low prices and do-it-yourself offering has, for over 30 years, enamored…

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