More with the living identity tag

News

08/09/2010

AR post stamps

As the world moves forward Royal Mail launches the first ‘intelligent’ post stamp. Not only it is a good example of how AR is becoming a widely used tool to communicate information, but also a good example of how new…

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Insights

23/04/2010

Living identities, not dead logos

Living identities, not dead logos

There’s a bit of a debate going on about dead logos in the Metro and a few design blogs.  Of course it’s something we feel strongly about… Businesses need living identities, not dead logos A brand is an evolving story not…

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Insights

15/03/2010

Darren at Typo

Last week one of MB’s Creative Directors, Darren Bowles, spoke at CPH:TYPO*10 in Copenhagen on the subject of Living Identities. Darren spoke after Vincent Connare who designed Comic Sans, which is widely referred to as the most ridiculous typeface ever…

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News

06/01/2010

AR in The Guardian

Guardian Media and Technology reporter, Mercedes Bunz, today posted the first of a two-part look at Augmented Reality. To reiterate our comment on the piece, we are very excited to see The Guardian giving some column inches to this technology.…

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News

06/10/2009

New Moving Brands Film: Augmented Reality

Augmented Reality. from Moving Brands on Vimeo. Check out our latest film which shows our “living” cover in action. Click here to download the cover and swipe, tilt and rotate your way through our latest content.

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News

01/10/2009

A ‘living’ book

Last Friday we launched our first Moving Brands paper, ‘Living identity’. By its nature, the paper is already out of date so we made a ‘living’ cover which uses augmented reality technology to allow people to see our latest thoughts,…

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News

09/09/2009

Onedotzero 09 launch party

A few of us went to the onedotzero 09 launch party last night at Village Underground. The showpiece of the night was the projection of a living identity created by former MB creative Karsten Schmidt and W+K London. The identity…

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