More with the Logo tag

Insights

24/01/2012

Where’s the ka-pow!?

The way people consume content is not just changing rapidly, but it has already changed significantly. DC Comics – adapting to the moving world and thus expanding onto other platforms; other areas where the brand needed to live – turned…

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Insights

01/04/2011

Logo Love

Logo Love

  There has been loads of debate around the Creative Review ‘top 20 logo’ selection, as I’m sure the magazine intended. We asked a couple of people around the studio on their thoughts of the CR line-up, and their own…

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Insights

26/10/2010

Logos Aren’t Key Anymore – or are they?

Logos Aren’t Key Anymore – or are they?

Today one of our Twitter followers asked for our response to an article on Fast Company Design – ‘The Real Lesson of the Gap Debacle: Logos Aren’t Key Anymore‘. The author, Steve McCallion, asserts that “no one really cares about…

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Insights

07/10/2010

Gap in the market

Like the 2012 Olympics logo before it, everyone is up in arms over the new Gap logo. So what does it mean for brands when a universally hated logo becomes a trending topic worldwide on Twitter, grabbing headline news across…

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