More with the olympics tag

Insights

17/08/2012

An Olympic tribute

An Olympic tribute

The last few weeks in London were surprising. The empty roads and transport seats stood as a testament to the power of media. The thoughts of renting out apartments and rooms for ridiculous prices remained a fantasy. The ambivalent feelings…

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Insights

23/07/2012

The sponsors’ language of the games

An unofficial style to the Olympics has emerged and the proof is all around us, cheering us on from every billboard in sight. Agencies striving to find a contrast to the London 2012 identity has resulted an unofficial yet universal…

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News

05/07/2012

Feeling 2012

Feeling 2012

Last night a few MB’ers attended the latest ‘Because’ event by Wolff Olins to hear them finally tell the story of the 2012 Olympics logo. This was the first time WO had had the opportunity to speak publicly about their…

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