BBC Weather Watchers

A crowd-sourced spin on Britain’s favourite pastime

BBC Weather Watchers is a crowd-sourcing experience that taps into that very British pastime; discussing the weather. Using the Weather Watchers toolkit, families, schools and individuals can monitor the weather where they are, post their experiences to their social networks, and share with the BBC for the chance to be broadcast on The One Show.



The initiative is one of the BBC’s first ventures into crowd-sourced data collection, building on its Make It Digital initiative, which aims to support the public in becoming more involved in digital mediums.


We worked with Steve Gibbons (Head of User Experience & Design for a portfolio including iPlayer and Weather & Travel) and his team on the proposition, identity system, data visualisation language and launch communication concepts.



We created an identity that would – like the weather – change throughout the year, with a set of four seasonal colour palettes and animated wordmarks. Autumn’s mark sends leaves floating across the screen, Summer casts long shadows, Spring sees grass grow, and Winter, snowstorms.


As the platform is first and foremost a community, with data visualisation at its core, we formed a communication language including icons, map graphics, pins and content cards. We provided guidance on how this would live across the digital and broadcast world it inhabits, with user interface designs for the website and app. 



Weather Watchers was launched in a feature on The One Show, and the programme will continue to broadcast the crowd-sourced ‘nowcasts’ as part of its daily weather bulletins.  Social channels are already showing strong take-up by weather fans across the UK.  The initiative ultimately brings the weather reporting, and the BBC brand, closer to the British public.

Moving Brands helped us to quickly reach a solution where Weather Watchers could live comfortably as part of the BBC family, whilst having a softer, more natural personality. We hope the identity and experience language will encourage everyone, from children to an older generation of weather watchers, to be part of the conversation.

Steve Gibbons, Head of User Experience & Design for Weather & Travel, BBC