Creating a photo revolution

The leading manufacturer of WiFi memory cards for digital cameras, Eye-Fi came to Moving Brands seeking a partner to rebrand a newly re-envisioned product. This personal-photo cloud platform is aimed at the family market, a target audience that was completely new to Eye-Fi. Moving Brands successfully positioned, branded, and named the product for launch across the the US, Europe and Japan. Please check back here, as we will update the case study as the work progresses.