Creating a moving brand for the pioneers of immersive digital storytelling
Trailblazing digital storytelling platform Madefire redefined the way stories are created, experienced and shared. Their revolutionary app transformed comics into Motion Books – immersive and interactive experiences with sound, motion, and depth.
From inception, we supported their bold drive to forge a new path in publishing and entertainment for mobile, tablet and the web, working together to define an authentic brand purpose: ‘A thrilling, creators-first reading experience that’s shared.’
Together we ensured this purpose and corresponding behaviours were at the core of their strategy, identity, and all the experiences they developed for creators and readers.
Designed to be a truly moving world identity, all assets in the system take inspiration from the logo, which consists of four circles forming an ‘M’ that resembles a book and comes to life through animation and sound design. Other assets, such as colours, fonts and textures pay tribute to traditional comic visual language.
