What it takes for a VC to prove they ‘Venture Right’

An established VC firm managing $4 billion, Menlo Ventures had a proven track record and a strong reputation from over 35 years of investment in Silicon Valley. They needed to reposition the brand to directly appeal to a new generation of increasingly younger entrepreneurs, whilst maintaining the values and principles at their core. Moving Brands connected directly with Menlo’s senior partners and managing directors to understand the brand from the top down, creating a more agile, modern, and ultimately human brand.