A responsive installation to share seasonal wishes

Created alongside our Christmas card, Moving Brands designed a window display depicting a snowstorm. The snowflakes could be created online or by text from a mobile phone. By typing and sending a word, they instantly became projected onto the studio window.


Visitors to the Snowstorm website, or those walking past the London studio, were prompted to send a festive text message. These were categorised by a pearl script and formed a database of dynamic files, which were transformed into snowflakes through processing.

These snowflakes were coded to mimic organically formed shapes, and were given a natural gravity; the longer messages formed ‘heavier’ snowflakes, which impacted both their shape and the speed at which they fell.