Creating a brand that enables curation

With an ever-increasing number of digital offerings, a great product needs to have a strong identity and proposition to be front and center of the consumer’s mind. Expa, a company in the business of starting companies, recognized this need and engaged Moving Brands to create an identity and story that could bring their Spot product to life.

Spot finds, collects and curates recommendations for dining, lodging, landmarks and more from the people you trust the most – friends and family and of course, top travel authorities – into one place. Through a strong brand and story, Moving Brands guided Spot’s product design team to create a seamless and engaging user experience. launched in late 2015 with positive reviews from the likes of TechCrunch and Fast Company. The app is available in the App Store.