Weare

A co-created fashion concept

The collaborative design concept Weare™ came from an understanding that consumers want to be involved in the design process to create items that are socially sourced and user created.

Approach

Over Christmas we set up a grid of fairy lights in the Moving Brands London studio window. Then we launched a simple website where anyone could create messages and graphic icons, add them to an on-line gallery, which then populated the window display.

We collected everyone’s contributions – some thoughtful, some silly, some poetic – and used them to make a scarf. This is co-created fashion in action.

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Results

We sent the scarf as a gift to our eco-system, and sold it through the website and independent design stores.

The icons have since been used in the Moving Brands Artists pack for the Granimator ipad app.

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Awards

  • European Design Awards (Bronze) 2009
  • Designpreis Deutschland Nomination 2010

Coverage

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