The collaborative design concept Weare™ came from an understanding that consumers want to be involved in the design process to create items that are socially sourced and user created.
Over Christmas we set up a grid of fairy lights in the Moving Brands London studio window. Then we launched a simple website where anyone could create messages and graphic icons, add them to an on-line gallery, which then populated the window display.
We collected everyone’s contributions – some thoughtful, some silly, some poetic – and used them to make a scarf. This is co-created fashion in action.
We sent the scarf as a gift to our eco-system, and sold it through the website and independent design stores.
The icons have since been used in the Moving Brands Artists pack for the Granimator ipad app.