A masterbrand for a community-driven tech company

Wondershare’s story begins with a simple question: how can software make life easier? This inspired its quest to find better solutions to life’s everyday challenges. It creates uncomplicated technology to uncomplicate people’s lives. Wondershare believes the most useful ideas about its technology come directly from the people who uses it. And with 50 million users spanning 150 countries, the company has the strength of community to draw upon.


As the company prepares for exponential growth and approaches its IPO, Wondershare needed a strong brand story and identity to bring coherency to the organization and support a restructured product architecture.

Moving Brands worked with its global team to define the broader story representing the Wondershare business. From this, we developed a renewed visual identity centered on a bold emblem that suggests the building blocks of its community. We extended the identity into a system that informed the treatment of its Filmora and Dr. Fone product brands. These popular products share the underlying DNA of Wondershare but remain strong individually through the usage of color, image and texture.

The Wondershare brand launched in December 2016 with a soft roll out. Its product brands, Filmora and Dr. Fone, subsequently launched in early 2017.