Moving Brands began in 1998 with five people passionate about design, film, storytelling and technology. They shared the belief that creativity was the most powerful tool a business could use. At first, they focused on two things – filmmaking to satisfy their creativity and the design and build of a broadcast quality live-streaming system to satisfy their urge to innovate.
Web design and experience design came next, leading Moving Brands to pioneer our multi-sensorial brand identity system that defines graphics, sound, motion, texture and emotion. We call this the Brand Being ™. Nokia was the first client to benefit from this revolutionary new approach. It’s this DNA that has shaped who we are today.
Things you may not know about us
A lot of our work is well known – it’s out there in the world for everyone to see. But here are some things – surprising, startling, barely believable – that you may not know about us.
Co-founder & Executive ChairpersonSan Francisco
While leading Moving Brands as CEO from 1998 - 2011, Ben had firsthand experience of corporate transformations, from Fortune 100 (HP, Nokia, Apple) to one-man startups (such as Norton & Son and Flipboard). As Chair, Ben continues to support the leadership team and liaises with the stockholders.
Ben’s ‘day job’ is CEO of Madefire, ‘a digital platform for storytellers at the cutting edge of reading’ which, among many breakthroughs and accolades, created the first books in VR and was rated best reading app on iOS. To date, Ben has raised $16m venture capital for Madefire.
“Moving Brands and Madefire share an unstinting focus on great work. Both are at the forefront of creativity and technology - with a rich culture and phenomenal people.”
Co-Founder & Chief Creative OfficerSan Francisco
Jim Bull is a creative avalanche: a designer, branding guru, filmmaker and commentator all wrapped up into a gigantic creative tundra.
Having co-founded and directed the creative output of Moving Brands since it was founded in 1998, Jim was instrumental in developing the agency’s innovative approach to branding and storytelling. Since then, Moving Brands has carved out a reputation as the definitive multi-disciplinary, cross-platform creative agency, working with some of the world's most interesting businesses including Netflix, Apple, Google, 20th Century Fox and Sony.
Today, Jim’s role as Chief Creative Officer based in San Francisco means he is responsible for the creative output of Moving Brands across our studios in London, Zurich, New York and San Francisco.
Jim is recognized globally as a brilliant and contentious thought leader in the areas of design, business, and creativity. He is known for the kind of insight that can only come from intense experience of building a creative business in today’s design-centric society – and has demonstrated his occasionally provocative perspectives through keynote speaking slots for high-profile design and business events, in interviews for press, and on prestigious design juries.
Love him or hate him – creativity never looked like this before.
Co-founder, Chief Innovation Officer & Head of LabsLondon
Guy co-founded Moving Brands in 1998. He is responsible for the Moving Brands moving offer, including all film and video, 2D and 3D animation across all stages of production, and is a leading force in innovation creation, experience design and our exploration of New Design Reality. Guy has created technologies for remote broadcast with system integration patents, as well as developing cutting edge moving work for clients. He has lead experience design projects for Housing, Nokia, Swisscom, Telewest, Ovi and Vodafone, though his unique skillset means he works consultatively with several of our clients. He firmly believes in building identities that can live and thrive in different spaces. This was key to the success of the Swisscom brand, which from the start, was built with dimension, motion and sound. In his spare time, Guy has used his 3D skills to design furniture, and to build a log cabin in Wales.
Chief Strategy & Operations OfficerZurich
Christina is an experienced executive having run a number of large-scale companies and, global transformation programmes covering all creative and business aspects. In her view, culture and people remain the key to successful transformation.
At Moving Brands, she has many complementary roles that allow her to take a client, team, creative and market point-of-view. She leads our global strategy and operations teams, serves as a strategic sounding board for our clients across sectors and oversee the growth of the business as a Board Director and management team member.
The best description of her is a “safe pair of hands” whether there is a crisis or we are in growth and expansion. What motivates her is to see our teams and clients doing well and she takes great pride in seeing their success and knowing that we are supporting them in achieving their dreams and objectives.
Managing Director & Chief Creative, EuropeLondon
David is an experienced design leader who combines business and creativity here at Moving Brands. As managing director, he supports the team do their best work, partnering with our clients to understand their needs, building value, and enabling growth. Creatively he pushes empathy, curiosity, and craft in finding new ways to solve problems that make a difference.
For over twenty years since graduating from the Royal College of Art, David has worked all over the world at the intersection of people, technology, and brands in digital innovation with business leaders from startups to moonshots for some of the worlds best-known companies (Google, Samsung, AT&T, Ford, Microsoft, Barclays, Nike, Sky, McDonald's, Sonos, etc) helping them transform and grow.
He is a value creator who is excited about collaborating with our clients, listening to the needs of their customers. Helping them use the power of design to identify and capture new opportunities that deliver innovative experiences.
Chief Financial OfficerLondon
John has been involved with creative businesses since 1986 where he was European Finance Director for Saatchi & Saatchi.
Over three decades he has learned that running a business is about making choices. You have more choice if you’re generating healthy profits and cash flows. However, generating profits and cash does not happen by accident, nor by simply working hard. You need much more than that.
John understands that owner-managed creative consultancies face particular issues and since 2005 he has advised a range of creative and consultancy firms on financial management. He is also a sector specialist with a London-based Corporate Finance consultancy.
John was an advisor to Moving Brands for ten years until 2016 before his appointment to the board in 2021. John read Economics at Cambridge University and is a Fellow of the Institute of Chartered Accountants, having qualified whilst at Ernst & Young.
Chief People OfficerLondon
My role covers global recruitment, human resource management, performance management, learning and development, internal operations, culture and resource management. In the last 6 years at Moving Brands, I have developed and implemented people initiatives including our learning and development programme, internal knowledge shares, employee engagement, employee wellbeing initiatives, and D&I training.
The focus of my role and the People Team is to build an environment where our people can succeed and thrive. As part of the leadership team I am responsible for developing and aligning business strategy with people initiatives and activities.
I am an advocate for developing talent and have a passion for discovering grassroots talent. Over the years, I’ve built strong relationships with universities and colleges as well as developing our graduate programme. By engaging with younger talent, I encourage creativity in our industry which will tackle the diversity issues we face.
I have a BA Hons in Art Event Management from Bournemouth Arts University and I am currently studying for my CIPD Level 5.
Chief Marketing Officer & Head of SwitzerlandZurich
With extensive experience both agency and client-side, Geoff’s knowledge of the international creative sector is enviable. His sense of how things work, with who, and how to deliver effective campaigns continues to make real and measurable business change for our clients.
After joining in 2004 (having formerly been one of our clients),and having worked globally, Geoff now heads up Moving Brands in Zurich, specialising in marketing communications, corporate identity and design. Here, he works closely with our European roster of clients, including Swisscom, Syngenta, SRF, Open Systems and the University of Lugano, as well as delivering a very special project re-defining and re-branding a Swiss icon - the Grossmünster in Zurich.
Geoff has spoken on branding at various Swiss and UK universities and at the UN in Geneva. He also sits on the Advisory Board of several Not for Profit organisations.
Head of Business DevelopmentLondon
Since joining Moving Brands in 2005, Anthony has led major brand strategy, identity and experience engagements for ICT businesses such as Nokia and NSN, organisations in the health sector such as the British Medical Association and the world-leading cancer centre The Royal Marsden, and financial businesses such as Barclays.
Anthony believes that the clients we partner with, no matter what industry, are seeking opportunity – and it’s the role of Moving Brands to employ creativity to help deliver tangible and positive change for them.
He was previously Head of Client Engagement for Omnicom agency Pauffley, working with clients such as BP, O2, DelaRue and SAB Miller.
We work with the people we believe in
We know there is no such thing as a perfect company but we also know that organisations with shared aims can create immense positive change. We are actively seeking founders, leaders and organizations who have similar ambitions to Moving Brands. And once we find each other we commit 100%.
Proudly climate positive
MB Fuel is our company-wide sustainability initiative which reviews everything we buy, from paper to parking to pensions. Our relationship with Ecologi has made us measurably climate positive and ensures we have an enduring impact in the wider world.
One studio, connected
We believe that collaboration is the lifeblood of creativity. It’s not easy – but we do it every day. Anyone who works in a global organisation will know it’s a struggle that has to be won.
We build teams across our four studios that bring together the right experience and expertise to solve the challenge in hand. We stay connected through screens, we move between studios and work in our clients’ locations – whatever the project demands.