About us

Our origins
Moving Brands began in 1998 with five people passionate about design, film, storytelling and technology. They shared the belief that creativity was the most powerful tool a business could use. At first, they focused on two things – filmmaking to satisfy their creativity and the design and build of a broadcast quality live-streaming system to satisfy their urge to innovate.

Web design and experience design came next, leading Moving Brands to pioneer our multi-sensorial brand identity system that defines graphics, sound, motion, texture and emotion. Nokia was the first client to benefit from this revolutionary new approach. It’s this DNA that has shaped who we are today.

 

Things you may not know about us
A lot of our work is well known – it’s out there in the world for everyone to see. But here are some things – surprising, startling, barely believable – that you may not know about us.

A global team that works together
The combined time our senior team has worked together is 130 years. Expert, experienced and constantly in contact.
Jim Bull

Jim Bull

Co-Founder and Chief Creative Officer

San Francisco

Jim Bull is a creative avalanche: a designer, branding guru, filmmaker and commentator all wrapped up into a gigantic creative tundra.

Having co-founded and directed the creative output of Moving Brands since it was founded in 1998, Jim was instrumental in developing the agency’s innovative approach to branding and storytelling. Since then, Moving Brands has carved out a reputation as the definitive multi-disciplinary, cross-platform creative agency, working with some of the world's most interesting businesses including Netflix, Apple, Google, 20th Century Fox and Sony.

Today, Jim’s role as Chief Creative Officer based in San Francisco means he is responsible for the creative output of Moving Brands across our studios in London, Zurich, New York and San Francisco.

Jim is recognized globally as a brilliant and contentious thought leader in the areas of design, business, and creativity. He is known for the kind of insight that can only come from intense experience of building a creative business in today’s design-centric society – and has demonstrated his occasionally provocative perspectives through keynote speaking slots for high-profile design and business events, in interviews for press, and on prestigious design juries.

Love him or hate him – creativity never looked like this before.

The Moving Brands way starts with defining the compelling story at the heart of a brand and creating experiences that project the core brand principles from the inside out.
Matt Wade

Matt Wade

Global Principal, Experimental Design

New York

Matt is a designer. His work examines the way we create connections between people, spaces and things.

Joining Moving Brands as Design Director in 2004 for a four-year spell, Matt took a ten-year interlude from the business, co-founding a London-based research and design studio and as a director at Google Creative Lab. During this time, he worked with clients including YouTube, Nike, Jet Propulsion Lab (NASA), Microsoft, LGBT Center New York, London Science Museum and the Maritime Museum.

After returning to Moving Brands in 2017, Matt is now based in our New York studio. He now leads three key areas within the business: ‘Interactive Spaces’, focusing on using technology to create dynamic living spaces; ‘New Design Realities’, creating experiences for emerging technology platforms, such as mixed reality and augmented reality; and ‘GOBI’, a team that uses prototyping as a way of defining the products and services of tomorrow.

He has also worked closely with universities and academic institutions around the world, including teaching at Goldsmiths, University of London, Strelka School of Architecture, Moscow, and CMODA, the Museum of Digital Arts, Beijing.

Matt’s work has won many awards including a D&AD Yellow Pencil and has been shortlisted for Designs of the Year at the Design Museum, with features in Time Magazine’s Top 10 of Everything.

There is a lot of buzz surrounding certain technologies; everyone thinks they need AI, VR or AR, but they’re not really sure why, or what for.
Our guiding principles

One studio, connected
We believe that collaboration is the lifeblood of creativity. It’s not easy – but we do it every day. Anyone who works in a global organisation will know it’s a struggle that has to be won.

We build teams across our four studios that bring together the right experience and expertise to solve the challenge in hand. We stay connected through screens, we move between studios and work in our clients’ locations – whatever the project demands

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