We are now proudly climate positive.

You’ve read the articles, you’ve watched Sir David and you’ve ‘liked’ the Extinction Rebellion… but something is missing. It’s the difference between activism and action, between tokenism and tools. 

Well, we felt exactly the same.
Governments are moving too slowly and big brands are paralysed by legacies, primarily focusing on their short-term shareholder returns. The good news is that there are people and companies discovering new, innovative ways to change behaviours with the intention of safeguarding the planet for all of us. We are one of them.

We have partnered with Ecologi and now we contribute part of our turnover towards planting trees in a Moving Brands forest, as well as helping to fund carbon reduction projects that ensure we remove more greenhouse gases than we put in. We also created Fuel.


The Moving Brands approach to sustainability is called Fuel.


We decided to be a company that acts, not just speaks.
One of our goals at Moving Brands was to become carbon neutral. We have gone further and become climate positive thanks to Fuel and our partnership with Ecologi. We reviewed everything that we bought — from fruits to finance to flights.

Fuel completely realigned our posture. All the items we buy and the products and services we endorse now come from brands that share our values — and we did this without increasing our budgets.

Find out how you can implement a similar approach here.

Implementing Fuel in 6 easy steps

We’ve taken all of our acquired knowledge so far and packaged it up for everybody to use in a totally free, open resource, produced with other creative companies in mind. Your team might be five friends, a shared studio space of 30 freelancers, or a network-owned office across five floors. It doesn’t matter whether you push pixels, set type, develop strategies or project manage an entire process. What we want you to do is find out who calls the shots — in your office, your studio or your school — when it comes to buying supplies. Show them this guide, which contains everything you will need to get started.

1. Understand

Review what products, suppliers and services you currently buy, what they contain, where they come from and how they are transported to you.

2. Visualise

Take pictures of the purchases and share these with your team.

3. Framework

Design a scorecard according to your business aims and values. We have designed our own score card, according to our objectives which you can use as a starting point, find it here.

4. Budget

Review and set your total budget and annual spend on each of the products, suppliers and services.

5. Co-Create

Assess if the products, suppliers and services you currently use pass your scorecard. If they don't, research new products and services.
Apply the necessary changes.

6. Refine

Collect feedback from your team regularly and use this to update and improve your scorecard and list.

The Fuel process is an ongoing commitment. It’s as much about our behaviours as it is about building shopping lists.


Fuel is here to help you

— Researching sustainable, ethical and high-quality suppliers.
— Compiling shopping lists that can be accessed 24/7 globally.
— Producing playbooks for companies to implement.
— Advising companies on how to Fuel up.

Do you have any questions or feedback?