Much more than words, real tools and real actions

You’ve read the articles, you’ve watched Sir David and you’ve ‘liked’ the Extinction Rebellion… but something is missing. It’s the difference between activism and action, between tokenism and tools. 

Well, we feel exactly the same.
Governments are moving too slowly and big brands are paralysed by legacies, primarily focusing on their short-term shareholder returns. The good news is that there are people and companies discovering new, innovative ways to change behaviours with the intention of safeguarding the planet for all of us. 


The Moving Brands approach to sustainability is called Fuel.

We aim to be one of those pioneering companies.
One of our goals at Moving Brands is to become carbon neutral across all our studios. To achieve this, we’ve implemented a broad initiative called Fuel. We use it to review everything that we buy — from paper to parking to pensions. 

Fuel has completely realigned our posture, from simply buying items to endorsing products and services from brands that share our values — and we’ve done this without increasing our budgets. 

We have so much more work to do but we have already learned a lot from developing Fuel.

Find out how you could implement a similar approach here.