Implementing Fuel in six easy steps

We’ve taken all of our acquired knowledge so far and packaged it up for everybody to use in a totally free, open resourced, produced with other creative companies in mind. Your team might be five friends, a shared studio space of 30 freelancers, or a network-owned office across five floors. It doesn’t matter whether you push pixels, set type, develop strategies or project manage an entire process. What we want you to do is find out who calls the shots — in your office, your studio or your school — when it comes to buying supplies. Show them this guide, which contains everything you will need to get started.


1. Understand

Review what products, suppliers and services you currently buy, what they contain, where they come from and how 
they are transported to you.

2. Visualise

Take pictures of the purchases and share this 
with your team.

3. Framework

Design a scorecard according to your business aims and values.

4. Budget

Review and set your total budget and annual spend on each of the products, suppliers and services.

5. Co-Create

Assess if the products, suppliers and services you 
currently use pass your scorecard. 
If they don't research new products and new services. 

Apply the necessary changes.

6. Refine

Collect feedback from your team regularly and use this to update and improve your scorecard and list regularly.

Our ecosystem of suppliers

The Fuel process takes 
serious commitment. It’s as much about engagement 
and behaviours as it is about building shopping lists.

Farmdrop (UK)

Has an easy-to-use website that gives you the option to choose products that are organic, locally-produced, without packaging, without plastic and without toxins. All transportation is done with electric vehicles.

Greentomato (UK)

London’s most environmental-friendly private car and taxi company, using only eco-friendly vehicles. Its aim is to become zero-emission as soon as possible. It has won awards for its sustainability work.

Bulb (UK)

Provides 100% renewable electricity and 100% carbon-neutral gas (10% 
of which is green, produced from renewable sources).

Imperfect Produce (San Francisco)

Fights food waste by offering fruits and vegetables that are in perfect condition but would be thrown away by supermarkets because they don’t fit the ‘beauty requirements’.

What we’re doing next

  • Review our stationary products, utility, re-cycling, travel and transportation services globally.
  • Measuring our carbon footprint.
  • Gaining accreditation for all our studios.


Fuel is here to help you

  • Researching sustainable, ethical and high-quality suppliers.
  • Compiling shopping lists that can be accessed 24/7 globally.
  • Producing playbooks for companies to implement.
  • Advising companies on how to Fuel up.

Do you have any questions or feedback?