Powerful momentum for a loud, loyal and fiercely energetic logistics business

Moving Brands partnered with Coyote, the fastest-growing third-party logistics company in North America, to create a brand as powerful as the Fortune 100 companies it served and communicate the animal-like dynamism and competitive spirit behind its ferocious growth. Our rebrand gave them the narrative platforms to speak that truth with conviction to their powerhouse clients and in internal training and recruitment tools.

Moving Brands channelled Coyote’s relentless drive to succeed into a confident manner of self-representation that influenced the way business was conducted at all levels, including shortening the name from Coyote Logistics to the primal, aggressive and confident “Coyote.”