A full rebrand for logistics tech startup EasyPost
EasyPost simplifies the world of parcel shipping, removing technical complexities and making it faster, easier, and cheaper for anyone to ship any package, anywhere.
Having been through several unsuccessful rebrands since conception, they approached Moving Brands to help define and create a solid brand identity that supported their output, improved their website, and developed their marketing and sales tools for maximum effect, establishing a brand that would excel across all media.
The new identity builds on EasyPost’s technological capabilities while telling a story of partnership and connection. At its heart is the new symbol, an abstracted isometric ‘E’ form with inherent qualities of a parcel and a unique double check mark emblem which speaks to packages being ‘sent’ and ‘delivered’.
Newly positioned as a cutting-edge industry leader, EasyPost’s brand symbol, tagline, graphic language, and story now reflect this transformation.
