• Electronic Arts
  • Gaming
  • Branding

Need for Speed: accelerating one of the most successful games of all time

EA — the world’s second largest video gaming company — releases a new game under its NFS (Need For Speed) franchise every 1-2 years. To avoid creating a fresh brand for every new release, we were briefed to refine signature brand elements into a system that could be implemented with the 2017 NFS:Payback game launch, and set the foundation for a unified brand for all future releases.

Share this