- Enterprise Tech
Gong - an identity built for winners
Gong brings an experience to users, teams, and companies that is reality-based, autonomous, and aligned amongst employees. Now, not only individuals, but entire teams, functions, and companies are empowered to reach their full potential. Gong is the #1 revenue intelligence platform for B2B sales teams. It helps you close more deals by shining the light on your team's sales conversations. It records, transcribes, and analyzes all sales calls so you can drive sales effectiveness across your entire team.
Over the course of the project, we designed a brand system, logo animation, website design and key product screens. Working together, all these elements result in a truly celebratory brand experience that pays testament to the excitement and energy that Gong imbues in its space.
The core of the identity was designed to express a combination of communication and celebration. The symbol conveys originality, communication and energy — important themes at the heart of the business. It confers credibility to the nascent revenue intelligence category. This perception being equally valuable to establish in the minds of partners and the public alike. A rich living identity system, built off the design language developed in the brand symbol, was designed to be flexible—ranging from moments of celebration to serious. This was underpinned by a flexible typography and color system.
"Our passion is transforming regular business folks into sales superstars everywhere. With new emphasis on messaging, a commitment to our partners and an all new identity system to wear, we’re taking this party global."
-Udi Ledergor, CMO, Gong