Supporting the launch of a kids' charity with a film-first brand

Into Film is a film education charity for children and young people that aims to inspire and mobilise a generation to develop an engagement with film.

The organisation came to Moving Brands to support two distinct objectives: inspire its broad target audience of 5 to 19 year olds and engage benefactors to ensure financial support.

Deliverables included naming, brand identity, system design and bespoke motion behaviours. As part of our approach to bring the brand to life through motion, we produced a film showing how the brand mnemonic we had created could showcase inspiring film excerpts and content created by children involved with the charity.

Since launch, well over 1 million children have taken part in the Into Film programme, with 97% of members saying it has helped them learn about and want to watch different types of films.