Redefining the spirit of British fashion icon Topshop

Topshop and Topman were once the undisputed crown jewel of British fashion. Moving Brands was approached to guide the rebirth of these two iconic brands so they could reclaim their throne as a world leader in fashion and culture.

Moving Brands identified and defined a new taxonomy of luxury by reimagining and creating core elements, which included wordmark, monogram and colour. The double ‘T’ monogram unites the two brands, whilst their new full brand expression and identity system has been precision engineered to recreate the emotional experience of being in the space that this iconic brand once defined – and can now command again.