- Financial Services
- Branding and Digital Product Design
Rebranding the emerging world of cryptofinance.
XBTO is a world leader in providing investment solutions for cryptocurrency markets. As a first-mover in providing institutional liquidity to exchanges, they helped create stability in this transformative industry and continue to grow and shape the cryptofinance market today.
We partnered with the leadership team at XBTO to define a clear proposition for the business. We developed a flexible brand identity that could bring the positioning to life. We designed powerful experiences to support the brand as a trusted authority in the market.
Defining the leader of an explosive category
Our process started with a deep-dive into the business, its ambitions and opportunities. Through a definition workshop and multiple interviews with XBTO team members and key partners we defined a core proposition. The goal was to express their unique capabilities of extensive trading experience and deep knowledge of blockchain technology.
The proposition was expressed through messaging that helped underline XBTO’s credibility in this rapidly evolving category. It reassures partners as diverse as Exchanges, ICO Consortiums, Hedge Fund Managers, Institutional Investors and CEOs that the company has the capabilities they seek.
A brand identity as alive as the markets they make
The living brand identity was designed to express a combination of stability and innovation. A strong, clear symbol conveys trust, stability and reassurance — important themes at the heart of the business. It confers credibility to the nascent cryptofinance category. This perception being equally valuable to establish in the minds of partners and the public alike. A rich living identity system was designed to move and respond to real-data, reflecting the real-time qualities of market behaviour. This was underpinned by graphic textures that echo the structure of the logo, depicting the systematic, algorithmic nature of XBTO’s solutions.
Hitting The Street with purpose
The new brand was designed to inspire a wide range of communications and digital experiences. To support the growth of the brand, we developed a suite of assets and tools including sales presentation templates, business cards and a ground-up new website experience.
As cryptofinance and XBTO continue to grow, the brand grows with them. Our partners are able to underline their authority and experience with clarity and ease which in turn creates confidence when welcoming new and seasoned investors into cryptofinance.