Bringing fintech Axo's frictionless and fair crypto market vision to life

Axo, formerly known as Maladex, is a decentralised trading platform on a mission to become the most efficient, sound, and ubiquitous financial protocol on the planet. 

We worked directly with the two founding partners to help them articulate and visualise their paradigm shifting vision, strategically positioning them around the idea of being fluid, frictionless, and transparent. 

The brand identity brought this to life through a concept of an adaptive living texture, which represents the every-changing axo markets and traders.