A brand to galvanise the BBC’s newest division
From Research and Development to IT — and from creating new products and services to maintaining infrastructure — BBC Design and Engineering is woven into every aspect of the BBC and plays a vital role in its success.
The new division — created when the departments responsible for technical delivery, design and digital innovation were combined — needed a brand to help unify and galvanise thousands of people, and to identify Design and Engineering within the BBC.
An organisation fuelled by positive tensions
BBC Design and Engineering is enabling the BBC to reinvent public service media for the digital age. With such a broad set of responsibilities come inherent tensions and contradictions. We recognised that these tensions are the fuel that both keeps the BBC running day-to-day and drives it into the future. Working with stakeholders from across the division, we identified a set of seemingly contradictory characteristics that encapsulate the division’s ethos.
A lean identity system to deliver maximum impact
A familiar graphic device — the plus — underpins the visual identity system, expressing the positive tensions that characterise D+E’s ethos. The plus provides both a means to identify the division and a flexible grid on which information is organised. The neutral colour palette is complemented with vivid RGB accents, alluding to the digital future of the BBC.
A springboard for creativity
We created a toolkit of graphic, motion and spatial experiments to inspire the D+E team to build a versatile and expressive identity from simple and pragmatic foundations.
Designed to include everyone
The commissioning and production of Reith — the BBC’s first bespoke type family — was led by D+E, so it seemed fitting that the division would be the first at the BBC to introduce the font as part of its identity. A special cap-height plus was added to the glyphset of Reith so that it can be utilised effortlessly by anyone within the organisation.