• Bluewolf
  • Enterprise Tech
  • Branding

A brand transformation to capitalize on explosive growth

Bluewolf is a global consulting agency and a cloud consulting pioneer. As the business continued to innovate and deepen its reach with global clients, it needed to ensure the business did so in a modern, sophisticated way.

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Visualizing strengths

Already established as the leading business consultancy in the Salesforce ecosystem, Bluewolf sought to communicate its strengths beyond the CRM platform. We worked closely with Corporate Marketing to help position the business, create a brand system and craft a communications language to reflect this new, broader offer.

Distilling the core story of Bluewolf

We saw two prevalent themes within the organization — a passion for providing customers with the most value from future-facing technologies and the instinct to begin problem-solving and customizing solutions on the spot. These core themes became the heart of the Bluewolf story: It’s always now.

Simple, direct and full of personality

The visual identity system articulates the Bluewolf story, beginning with a refined custom stenciled wordmark designed to feel established, while conveying an actionable sense of immediacy. The external messaging ties together this punchy visual system with the action-driven messaging; communications are snappy, exciting and reflect the ‘get it done’ vigor of working with the Bluewolf team.

Visitors to the newly designed website will better understand how Bluewolf’s eyes-on-the-future/boots-on-the-ground can help them find the perfect solutions to drive business outcomes.

The new brand launched with the release of Bluewolf’s 2015 State of Salesforce report and a massive presence at Dreamforce in San Francisco.

In March 2016, Bluewolf was acquired by IBM for about $200 million. Bluewolf kept its brand.