- Carbon
- Consumer Tech
- Branding
‘Fabricated with light’ — the future of 3D manufacturing
Since its launch in 2016, Carbon has advanced the 3D printing industry from basic prototyping to digital manufacturing. By fusing hardware, software and material technologies to create end-use parts with unparalleled speed and precision, Carbon is unlocking rapid product innovation for some of the world’s boldest companies. On the heels of the TED Talk that catapulted them to fame, the team at Carbon3D — as it was known at the time — approached Moving Brands as they ramped up preparations for a first product launch. They needed a dynamic identity to represent the magnitude of their offer and position their brand for success in the market.
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A game changer for products, designers and engineers
We kicked off our collaboration with interviews, working sessions, and an on-site immersion with Carbon3D’s team of engineers, chemists, physicists and innovators. In observing their technology in action, it was clear that the business offered a true leap forward in 3D manufacturing—a breakthrough technology they call CLIP, or Continuous Light Interface Production, a photochemical printing process. Instead of printing 3D parts layer by layer, CLIP technology projects sequences of ultraviolet light into a reservoir of UV-curable resin, enabling the rapid prototyping and production commercial-grade parts— a gamechanger for global product brands, designers, and engineers.




