A film to re-established eir’s place in the life of Ireland.
The five-day shoot, with an intergenerational crew of 30 and turnaround of only three weeks, set in the cityscapes of Dublin and the countryside of County Wicklow, expressed the spirit of the brand story ‘Essential to Ireland. Essential to life’. The sense that eir is woven into the fabric of the nation and the lives of its people is conveyed through rural images (traditional Irish music, a farmers’ market) and urban shots of industry and business. In capturing the dynamism of the new brand, the film marked the total transformation of the business and re-established eir’s place in the life of Ireland.
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