- Consumer Tech
- Branding and Digital Product Design
Reimagining the world’s leading global platform for live events
Eventbrite is the world’s largest ticketing and experience management platform, with millions of events created on its website every year.
Following its acquisition of ticket distribution service Ticketfly, Eventbrite asked us to partner in the development of a brand that would reinforce the impact of its upcoming sale of public shares. Our work together began in the springtime and was completed by the planned IPO in the autumn of the same year.
Unearthing authentic values
As a foundation for the new brand, we developed four characteristics which would inform the way Eventbrite looks, speaks and acts: Adventurous, Purposeful, Original and Welcoming.
Delivering a system built for consistency and flex
The new visual identity builds on Eventbrite’s existing equity, adding ingredients where needed to create distinctive marketing executions and a rich digital experience.
Moving Brands created an animated wordmark and a short-form ‘e’ to ensure the brand can be identified at any scale. A new system of core and complementary identity ingredients maintains consistency in key communications, but also gives Eventbrite the ability to flex, in a controlled way, to meet the mood of any event.
To create a richer visual palette, we helped define principles for using photography. 'The event' is at the heart of Eventbrite’s new photographic style, which capture experiences from the perspective of creators, attendees and the moments where they connect.
Concepting digital product experiences
In parallel with our brand identity work, we developed new digital concepts to elevate the Eventbrite experience as an online destination for events. In collaboration with the Eventbrite creative team, we devised user experience flows and prototyped ownable branded moments to demonstrate how the website product might become a rich editorial experience.
To ensure that the new identity would resonate with employees around the world, we worked in close collaboration with the Eventbrite people involved in the day-to-day development of the project. With a rise of 59%, the IPO resulted in an implied valuation above $1.76 billion and raised over $230million in its first-day gains, making it one of the biggest opening-days of the year.
‘Working with Moving Brands pushed us to bring our A game to the table’
David Scott, Creative Director at Eventbrite