- Real Estate
Partnering with Home365 on their mission to reinvent real estate investment
Home365 aims to transform how people experience investing in real estate by making it passive, predictable, profitable and accessible to all.
Our challenge was to bring more clarity to who Home365 are and what they do, and to strengthen the brand by creating emotional relevance, building credibility and generating appeal for key target audiences. Their digital experience needed to better reflect their offer and communicate their unique approach that combines cutting-edge AI with a personalised, local service.
With the sector traditionally blighted by false promises and a lack of transparency, we partnered with the leadership team to produce a brand that authentically captured its defined personality traits, evoking confidence, calm and reliability.
Designed to stand out
We designed a logo with a distinctive blend of typography that conveys Home365’s unique brand character and behaviours. The ‘Home’ is clean and simple - reflecting innovation and reliability. Meanwhile, the ‘365’ expresses the accessibility and personal touch that Home365 offers through its team of localised experts. A vibrant pink makes the brand stand out in a market dominated by blues and greens.
Our characterful illustration style helps ensure the product technology is not overwhelming to customers, while the photography humanises the brand and celebrates Home365’s core benefit - financial peace of mind and more free time to spend on what matters.
A future-ready digital library
Working with Home365 throughout UX and UI, we created a consistent digital experience that builds on the evolved brand story, identity and messaging.
We delivered a future-ready digital library using the Atomic Design methodology. This approach gives Home365 a single, consistent structure to build from and the scalability to implement new features and functionality as the product evolves. It also means better alignment between design and tech teams, faster time to market and less time spent on design updates in the future.