A film that launched a 600% uplift in a new brand’s site traffic

In three years, real estate business Housing had grown from a small team in Mumbai to 1,500 employees in 45 cities across India. To mark the launch of the dynamic brand we’d created for it, we were asked to capture the idea of ‘Look Up’ – the aspirational invitation we had devised for people wanting a home. Our in-house film production team made an all-animation, 60-second film of ultra-vivid, ever-rising images, incorporating the scope of Indian culture, from lotus flowers to spaceships. The film’s continuous, exploratory upwards movement, conveyed through swirling arrows, is complemented by the brand’s brilliant palette, inspired by Holi, the Hindu festival of colour.