- Kaspersky
- Enterprise Tech
- Branding
From building walls to building a safer world: creating a brighter vision for a global cybersecurity brand.
Kaspersky provides cybersecurity to 400 million users and 270,000 corporate clients around the world. The company uses deep-threat intelligence and its security expertise to protect businesses, critical infrastructures, governments and individuals.
Following a major repositioning, the brand moved away from the dystopian, anxiety-inducing associations typical of the industry towards a future where technology brings opportunity instead of fear. Our task was to design a new identity system which expressed this brighter vision.
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